Founded in 2000, Ash is the brainchild of French shoe designer Patrick Ithier and Italian entrepreneur Leonello Calvani, two prominent figures in the footwear industry. Featuring footwear at its core, Ash combines French flair with Italian-heritage design. Its impeccable craftsmanship and innovative creations have made it a leader and pioneer in the market. Today, Ash has expanded its portfolio to include other categories such as men’s clothing, ready-to-wear, handbags and accessories.
Targeting fashion-fearless men and women in search of tasteful yet practical products, they created the brand with so many exceptional collections including Ash Studio Paris. A harmony of opposites inspired by urban environments, the collections combine the brand’s signature edgy glamour and boho spirit with a sense of playfulness. To pick a product as an example, the Ash crack leather sneakers is a signature minimalistic style of the brand. It transforms weekend styling with a dose of sports luxe. Every Ash product is a high-top style one, allowing the wearer/customer to remain faithful toward the brand. With the incredible popularity of women’s footwear, Ash also produced original and comfortable creation for kids. The team’s design values embrace instinct, curiosity and invention.