Renzo Rosso is the brain behind Diesel, an innovative international lifestyle company, producing collections of jeans, clothing and accessories. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel remains the usual giant in denim creation because Renzo Rosso had envisaged a brand that would stand for passion, individuality and self-expression. And it works.
Diesel prospers on change: they produce thousands of new products every season and they are crafted via enormous creative freedom which leads to constant innovation. The collections include: Diesel (recently “rebooted” by the arrival of Nicola Formichetti as its Artistic Director), Diesel Black Gold (the contemporary line designed by Andreas Melbostad) and Diesel Kid. If one goes to a more detailed description of the Diesel collection, one can discover the blue D-Brad jeans or the slater striped bomber jacket that are at their peak in fashion. Diesel is not just about apparel and denim: it’s a lifestyle. “We decode the world around us, take it apart and unlock what we thought we knew. We see differently and unite with those who see it too. Draw your own path. March in the streets with us. Especially the ones our streets are on.” says Renzo.