The history of Lacoste is the story of a tennis legend whose inventions changed the entire sport and revolutionized the clothing industry forever. The man and the brand have become a giant in sport fashion world. The invention has marked almost every decade since 1920. Now, Lacoste has got so many beautiful collections which arouse people’s desire to do sport.
Inspired by his nickname, Lacoste asked his friend Robert George to design a crocodile. The now famous logo makes its first appearance embroidered on the blazer of René Lacoste. From head to toe, Lacoste offers many breathtaking items, essential and needed for any sport activity. The Lacoste Australian Open tennis dress in the Sport collection, for example, gives protection, comfort and fun to the athlete. The white navy blue, fluo energy color shows out a stylish attitude to the woman who wears it. It was fabricated to help her being at her ease during the games. It is also important to mention that Lacoste designs casual clothes. The long sleeve hybrid cut and sewn sweater and the Sevrin 416 2 navy Men's shoes belong to the thousands products freshly launched. These pieces are classically styled with versatile appeal. Of course, Lacoste has got many sub brands too. This means that they have constantly evolved and have tried to impress and satisfy customers through the high quality of the products as well as through loyal services.