The Levi’s® brand epitomizes classic American style and effortless cool. Since the invention and patent of riveted clothing by Jacob Davis and company founder Levi Strauss in 1873, Levi’s® jeans have become the most recognizable and imitated clothing in the world — capturing the imagination and loyalty of people for generations. And while the patent has long since expired, the Levi’s® brand portfolio continues to evolve through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry.
The 501 CT boyfriend jean is one of the most liked of Levi’s launched items. The 501 jeans has been a canvas for self expression. And they are always original. The culture of the brand is fueled by strong values, creativity and hard work. Using innovative, sustainable and progressive practices isn’t just how they make the jeans and other products, it’s a principle they value in all of their work. Every detail is important and Levi’s cares deeply about doing things right. Building a better future and a healthy world is what Levi’s wants, and every day, this has become a motivation for them. It makes sense to them to exist in the fashion contemporary world and share their passion and experience to people. Overall, Levi’s still has a lot to give.